What We Do: Two Answers

What we do … two answers: one for the PROs; one for the JOEs 

What we do — the answer for the PROs:                                                                           (just the cold hard facts; I’ll read between the lines myself)

We create and build specialized navigation software tools (primarily) for the oil & gas industry. Included in the software solutions is a unique oil & gas GIS and road dataset. We are leaders in GPS, PC and web based search, navigation and logistical tools. Our tools always involve GPS, or connectivity to communicate with GPS as ultimately, GIS information can only be collected and  verified/used by being able to (easily) navigate back to the collection/calculated locations. Photo georeferencing  and map based photo visualization is useful for a multitude of purposes so many of our tools involve this capability. e.g. We pioneered the commercial (oil & gas) collection and map visualization of 360­° photos.

Although 5000+ ‘feet on the ground’ are using our products and are convinced of the efficiency, effectiveness and usefulness, with ROIs as short as a few days,  adopting our system really ought to be a ‘no-brainer’.

In the last two years we have created a new software solution that allows us to offer unique GIS/navigation/reporting/sharing tools, whose results can be shared via a free viewer/transfer to GPS program. Results from the various tools, as they use the same base program, can be visualized simultaneously.

Part of our system leverages a basemap and imagery similar to what you’re familiar with in Google Maps. The basemap is available for anywhere on the planet. The free base program is called MapBuddy, to which additional functionality is added via activating extension codes.

Leveraging our unique GIS and routable road dataset we create:

*** Specialized Maps for Garmin GPS: AgMap (agriculture); PatchMap (oil & gas); Your proprietary dataset goes here

*** Standard (to us) folding Trucker and wall maps; Custom wall maps

*** Software for building Garmin GPS maps (AddMyMap)

*** Software for georeferencing and manipulating photos for field reporting (FieldPhoto, FieldView)

*** Software for Webpage deployments: supplying oil & gas web tile layers to AVL systems and our own ‘DisPatch’ webpage tool

*** Software for PCs: MapBuddy (base functions); AgMap PC, PatchMap, PatchMap Pro, Boreal Laser and many more (code activated extensions)

Basically, we make a lot of different people efficient.


Oh, and even if you are a PRO … read JOE’s version too !


What we do — the answer for the JOEs:                                                                              (just tell me why spending this money makes sense)

We make you and your field staff efficient and effective by eliminating one of the most costly yet overlooked expenses: loss of time. We all have heard this argument before so let me put this claim into a context that you have experienced.

What if you could search for, find and determine, very accurately, how far and how long it will take for you to drive to any land location, wellsite, compressorsite or plantsite anywhere in the western Canadian oil and gas fields … even print off a map and turn by turns, ALL in about 2 minutes? Oh and you are the ‘new guy’ and have never worked in this area before … How does that compare with how you do things right now? … And not to scare you but the guys signing off on your ticket are starting to use this same software …

What if you are the ‘lone wolf’ driver that makes all that equipment disappear from one location and reappear in another, typically in the middle of the night, with no office to back up your ‘is this the road or is it the next one’ question? …. well, no problem if you are using our GPS product and maybe you just saved a whole lot more than the time it took to find a place to turn around on the wrong road.

And how much of our ‘get out of jail free” software could you have bought when you had to bring in a CAT to turn the rig around when backing up in those road conditions was NOT a possibility, let alone not an option? and as luck would have it, the driver had to walk three miles to the top of the hill to get a call out to some pissed off guy who’s sleep was disturbed (was that you?) … gotta love this job … and no, he never once swore at the directions he got scribbled on the paper napkin from the coffee shop this morning …

Then there’s the job that you lost “Cause you took too long to get here” … when you went to the bottom hole, instead of the surface LSD , on the wrong side of the Peace River because that’s what the office gave you …. WOW, what did that cost? not just this job but all the rest that there would have been? … wouldn’t have happened if you had been using our software.

So, if you were the guy who had ‘skin in the game’ of what I just described, you should see the efficiency    (= your summer vacation er … money) that was piling up … rather quickly … but there’s more to see:

what about all those other issues picking away at your back pocket like all the due diligence associated with ‘journey management, work alone, workplace safety, WCB, and communication systems’ … let’s put it another way: about half of these issues either are covered or partially covered by implementing the same  tools that I am (however slowly) convincing you will bring you efficiency … killing several birds with one stone.

If you use PatchMap on your PC to help bid the job, then dispatch the crews with it … put one or two in the trucks so key personnel have the ability to go anywhere at anytime, even be redirected half way out to a job without worrying … you both will be more comfortable that the job will go smoothly, it will be done safer, no cursing at poor directions (oh ya, they were) … and, no calls in the middle of the night! … You should be feeling better already…

But there’s more: remember when you were convinced that you needed to know where all your field personnel were at any moment in time (yup, it’s a safety issue) so you geared up and now you look at the web based interface … well map, and you see all your guys out there… in white space … wouldn’t it be nice if you could see all the roads that you know are there and maybe the land location names and, well, an actual MAP … well, you can. We also have a map overlay that gives you all that spatial awareness on that platform too! You just have to ask for it … even if your AVL guys don’t have it available now, we have made it very easy for them to install PatchMap into their system …

We have had guys phone us two days after buying our PC product saying that it paid for itself by noon the first day … doesn’t get much better than that! Then there’s the O&G company that calculated a saving of more than $3,000,000 …  in one winter, in one area, in rig moves alone … there it just got better!

So what kind of return on investment can you expect? Well if today will be the day you have to hire a CAT to get out of a tight spot … it’s already paid for itself!  The cost is less than putting a tire on the front of your big truck, or a pair on your pick-up … or a couple/three hours of misdirected driving … so a few days .. maybe a week? … maybe a month … unless you’re keeping track, you’ll never know.

Does this makes sense for your operation? I guess it’s about whether you think efficiency is working  harder or working smarter, safer and cheaper.

Efficiency created by using any of our PatchMap products makes your job easier, makes the crew’s job easier, keeps your customers happy, keeps the unseen pocket book bleeding to a minimum … and even satisfies some due diligence issues.

Noone actually takes the time to calculate efficiency …                                                       but you’ll know when you have it  …                                                                                            you’ll be able to feel it ! (the due diligence is free)!